Not only am I a full time student who is a news editor for the second time, I also run my own business.
Time management can be a person’s worst enemy, especially when a student such as myself is attempting to prioritize my responsibilities. There are times when I find myself focusing solely on my business. Other times, the newsroom wins over my other classes and my business.
My business, if anyone is wondering, is a spiritual trade. I am a mystic, a holistic healer of sorts. A mystic is a type of psychic who delves into many types of divination, looking into the client’s future, aiding them with their problems. Or, as it usually ends, with the client needing someone to listen to them.
My gifts I have been blessed with enable me to help others understand themselves and get an idea of where they stand in life. One of my gifts includes going between the spirit world and the physical world. (This is my perspective. If you don’t believe in it, fine with me.)
Anyway, when business opportunities come up, I have to sacrifice my time at school in order for my business to grow. This does not mean I jump when potential clients say jump. The only time I leave school is when it is an event. Those are one of the bigger ones to do, and a great opportunity to advertise. Don’t get me wrong, single clients are great as well, but when there are tons of people there are more business cards to be handed out.
Like most businesses today which do not have a physical location, it can be difficult to draw in customers. Or least advertise that I have a business, which is open.
Since I am a full time student, I have limitations on when I can do readings. The times I do are Friday, Saturday and Sunday. Some techniques I use in attempting to emphasize that: one I only do house calls and two people have to make an appointment. Hence this is where it would be easier to have a physical location. Cars pass by and people, they read the open/close sign and read the hours and realize when they are able to come in.
Also there would be more opportunity for customers to do walk-ins if I had a physical location on those certain days.
These circumstances do not stop me. They actually give me the opportunity to be creative with advertisement and learn better business techniques. Seriously, social media is a god-send. It helps me in spreading the word about my business through hashtags, pictures and posts.
If not, flyers and word of mouth would be it for me since I am still on a limited budget.
Laurel B. Lujan
TSV News Editor